Dave Around the World Archives - Silk Bush Mountain Vineyards

Selling More South African Wine Overseas (Part 2)

Posted on July 5, 2017December 17, 2024 by Dave Jefferson

In Part 1 of this series, we discussed the problems that RSA wine faces in trying to increase its miniscule (.25%) market share in the United States (US). To mix an old metaphor, “in the US the dogs are not eating the RSA dog food”. Unfortunate, but true. That aside, the major market potential that beckons most strongly is Peoples Republic of China (PRC or just China) and to a far lesser degree, certain other Asian countries, such as Japan, Vietnam, and Singapore, to name three). Reportedly over 70% of the growth in expected international wine sales will be in this Asian area for the next 10 or more years. Of course, this potential is known by all wine producing regions in the world, and the resulting competition is and will continue to be intense.

Far and away, the greatest market potential for substantial wine sales growth lies with China. The number of Chinese drinkers consuming imported wine more than doubled from 19 million to 48 million people between 2011 and 2017 alone, according to a study by consultants Wine Intelligence. At present, only 4% of the total alcoholic beverages consumed annually in China are wines, and no more than 64% of total wine consumed is domestically produced. As a point of reference, in the US roughly 70% of the wine consumed is domestically produced. Further, only 33% of the US adult population drinks wine, and one third of wine drinkers (say 11- 12% of the population) drink almost 90% of wine consumed. On basis of these numbers, tripling the number of wine drinkers (from 4% to 12%) in China appears long term realistic. China is clearly in its infancy as a wine consuming country, but that status can change reasonably quickly, as it has for autos, fashionable clothing, travel and many other luxury goods. (Long term may be more like 5-10 years, not 20 or more …)

Per the internationally respected OIV, as of 2015 China’s per capita consumption of wine was 1.4 liters/year, the lowest of 21 wine drinking nations reported, and yet China was also the 5th greatest wine consuming nation at 17.25 million hl/year. If in perhaps the next 10 years, per capita wine consumption in China doubles (to 2.4 L/yr per capita), reflecting a 7.2% annual growth rate, a conservative expectation based on growth rates of recent years, and the fact it would still be well less than comparable Japan’s per capita consumption is 3.2 L/yr, China’s total annual consumption would be 34.5 million hl/yr, greater than the entire US consumption and make it the largest wine consuming nation in the world. Even if total wine imports did nothing more but hold a 33% (if not greater) present market share, imported wine sales would be 11.5 million hl, or almost 16.7 million nine liter cases. From any standpoint, this is a lot of wine.

An exceptionally astute discussion of the Chinese wine market (other than a typo in its headline) was published by June 28, 2017, by Jim Boyce, publisher of the Grape Wall of China. (See: http://www.grapewallofchina.com/2017/06/28/les-miserables-rvfs-annaul-china-wine-tasting-is-a-reality-check/ From his vantage point in Beijing, Boyce has been publishing the Grape Wall newsletter for the past 10 years and he always provides great insight into murky areas. For example, “Last year, China imported 625 million liters of bulk and bottled wine, according to China customs, while local production was listed at 1.1 billion liters. That gave imports a 36 percent share.” But further, he states “… local production is overstated and, in turn that imports now have half or more of the market.” If so, domestic wine production and the total wine being consumed in China is somewhat overstated and the per capita consumption as well.

While China is growing their domestic wine production (almost all Cabernet Sauvignon), imported wine represents close to 100% of the perceived “quality” wine market. Accordingly, wine drinkers will start with inexpensive, lower quality domestic wine and then aspire and graduate to more expensive, higher quality imports. So the big questions that standout are: if the consumption of wine in China grows by at least a 7.2% annual rate, how much of the increased consumption will be imported and which wine producing regions will increase their sales most substantially? How might RSA wines fare, and (especially Silkbush) how can our brother African wineries and we obtain a larger sliver of this exciting market?

Increased wine sales in China will be strongly influenced by wine education, wine region awareness, and ultimately brand awareness, both for domestic and imported wines. But for imported wines, tax policies and absolute pricing will have significant roles as well. Both former colonies of Hong Kong and Macau scrapped tariffs on wines in 2008, while in mainland China, imported wines are subject to excise tax, tariff and VAT that roughly adds up to almost 50% of the wine’s import value.

We were pleased to see the recent announcement by COFCO Wine & Spirits, the second largest Chinese wine importer, that they would soon import the Boschendal and Tall Horse brands of DGB, a very large South African producer. In 2016, China imported 9.6 million liters of bottled South African wine, making it the sixth largest RSA destination in the world.

Nevertheless, due to the disparate tax arrangements, there is a major incentive to smuggle wine from Hong Kong into the PRC. In June 2017, Chinese Customs announced the arrest of 29 suspects and confiscation of 490 tons of contraband worth US $33.8 million. Another case involving four smuggling rings and 1,800 tons of wine is ongoing. Since smuggled wine would not be in the reported numbers, this would suggest the consumption of total imported wine in China may be somewhat underreported.

Note further, because vast quantities of average quality bulk wine are available on world markets for less than $1/liter, it is reasonable to assume many domestic Chinese wineries will import and blend foreign wines into their products, improving their overall quality with relatively low investment cost. Because there is no 14% tariff on Chilean wine, reportedly 86% of the 49.1 million liters of bulk wine that were imported to China in 2016 came from Chile. Depending on how fast and to what extent bulk importation/blending occurs, the market for bottled/branded imported wines may be slower than otherwise anticipated. (Point of fact: the country’s bulk wine importation grew 29.99% in value year-on-year, first five months of 2017, to US$53.3 million, while its volume climbed 7.5% to 60.4 million liters.)

Not only does the Chinese wine market potential dwarf all other international markets, the international demand for wine in most other countries is expected to remain flat at best. A regarded study reports that in 1975, the average French citizen’s wine consumption was 100 liters per year. In 2016, the numbers were shockingly lower, with average consumption at only 47 liters per person, with an expectation to go down to 43.63 liters in 2020. Consumption levels of red wine have reportedly gone down over 12% over the past three years alone. Worldwide wine consumption has grown 0.4%, with 266 million hectoliters consumed in 2016. The message to wineries that have growth aspirations is clear: get into selling wine in China, sell more locally to loyal friends and customers, or acknowledge your aspirations are unrealistic and get out of the business entirely.

(We will discuss Hong Kong wine aspects and its significance at length in the next part of this series.)

Viognier… Deep in the Heart of Texas!

Posted on December 20, 2015July 26, 2016 by Dave Jefferson

As expressed in my earlier blog post about Texas Hill Country wineries, my growing curiosity had been triggered largely because of the relatively recent adoption of warmer weather grapes by Texans. These wines from lesser known grapes (to most Americans) have usually reposed in the “Imports” section of the local wine shops and liquor stores, and have drawn little attention. The varieties were known chiefly to consumers with advanced knowledge of wines from Spain, Italy, and the Rhone Valley of France. The unsurprising and honest truth is few Americans take a chance on buying a bottle of wine they have never tasted. Fortunately, the growing proliferation of TX wineries and their tasting facilities are introducing many, even many experienced, American wine drinkers, to new (to them) wines. This enables Texan winemakers to make a “hands-on” differentiated presentation with grapes uniquely suited for their warmer weather. Everybody becomes a winner, as happier Texan wine drinkers become advocates/ambassadors for reds such Tempranillos, Riojas, and some delicious whites such as Viognier.

We are especially pleased they are starting to champion Viognier, as it is one of the few white grapes we also grow and produce on Silkbush in the Cape. But even in South Africa, Viognier is just becoming known as a superior white wine, far behind the historically dominant Chenin Blanc and the most recently very popular Sauvignon Blanc and rising Chardonnay. [Actual Viognier planted RSA acreage is only 2,144 acres, or 7^th most popular white.] Most Viogniers are intended to be consumed young. Viogniers more than three years old tend to lose many of the floral aromas that make this wine unique.

Like many grapes, the origin of the Viognier grape is unknown; it is presumed to be an ancient grape, possibly originating in Dalmatia (present day Croatia) and then brought to Rhône by the Romans. Once common in France, by 1965, the grape was almost extinct as there were only somewhere between eight and 30 acres remaining in the Northern Rhône. This may have been due to Viognier at times being a difficult grape to grow because it is prone to powdery mildew. Its decline also reportedly has much to do with the inadvertent and disastrous introduction of phylloxera aphids from North America into Europe in the mid- and late-19th century, followed by the abandonment of many vineyards due to the chaos of World War I. In France, Viognier is the single permitted grape variety in the Rhône appellations of Condrieu and Chateau Grillet which are located on the west bank of the Rhone River, about 40 km south of Lyon.

Viognier prefers warmer environments and a long growing season; it has low and unpredictable yields and should be picked only when fully ripe. When picked too early, the grape fails to develop the full extent of its aromas and tastes. In the Cote-Rotie AOC of France, red wine blends can include up to 20% of Viognier though most growers add no more than 5%. Since Viognier ripens earlier than Syrah, the grape is normally harvested separately and added to the Syrah during fermentation. One of the benefits of adding Viognier is that the process of co-pigmentation stabilizes the coloring of the red wine. Since the late 1980s, plantings of Viognier in the US, Canada, and elsewhere have increased dramatically. California’s Central Coast is the leading producer with over 2,000 acres of the grape planted. Californian Viogniers are noticeably higher in alcohol compared to other wines made from the grape. It has also received international attention growing in Virginia, and in 2011 was named Virginia’s signature white grape.

So much for the lecture on Viognier’s history… What does the wine taste like in Texas? Pretty damn good is our overall summary and perhaps much more consistent in taste, if not better, compared to our experience in Virginia. Here are some of the ones we liked the best:

2014 Pedernales Cellars Reserve Viognier $40 Stonewall, TX Likely the most impressive, and certainly the most expensive Viognier we tried; it reflects skilful use of oak. Pedernales has a wonderful tasting facility with great, sweeping views. www.PedernalesCellars.com

2014 Bending Branch Winery Viognier $34 Comfort, TX (First release of Viognier) Bending Branch is perhaps the closest actual winery to San Antonio, just a bit SW of Fredericksburg, and off I-10 a few miles. Very pretty. Definitely a cutting edge winery now also making wines for other TX wineries. Their Italian mobile “flash détente” machine has to be seen to be believed. About 12,000 cases/year. www.bendingbranchwinery.com

2014 Kuhlman Cellars Viognier $27, Stonewall, TX Very attractive and well arranged pairing of small servings to complement their wines. Jennifer Beckmann, Marketing Director, really knows what she is doing. www.KuhlmanCellars.com

2014 Becker Reserve Viognier $22 Stonewall, TX Becker is one of the largest TX wineries, with current production in excess of 100,000 cases/year. Always a pleasure to visit with a very wide range of wines available. www.beckervineyards.com

2014 McPherson, Viognier, $16 Lubbock, TX; ALC13.9% Fermented entirely in stainless steel. (1600 cases produced) www.mcphersoncellars.com

2014 Brennan, Reserve Viognier, $25 Comanche, TX ALC 14.5% www.brennanvineyards.com

Note: The McPherson and Brennan wineries are located in “way out west Texas” but share a large comfortable tasting room with another winery at 4.0 Cellars near Fredericksburg on Highway 290. Both their Viogniers were lovely wines. www.fourpointwine.com

Because we grow, produce, and import Silkbush Viognier to the US, we were not compelled to stock up on the Texas wines. However, we purchased four of the less expensive wines and have enjoyed them. Our Silkbush Viognier normally retails in the $15-$18/bottle range, and we think any well made Viognier may find widespread acceptance in the US in this range. (We note the Horton Viognier from VA is nationally available at $16 from Total Wines.) Nevertheless, the $40 Pedernales Reserve wine, if you can find it, is definitely worth a Special Splurge sometime.

But above all else, Texas is now making some very nice and worthwhile white wine, lead by Viognier. Once you have had enough of UT or A&M football, enough San Antonio River Walks, and almost enough Austin City Limits country music, get out and do some winery touring. You’ll be glad you did, and definitely check out the Viogniers. They will only get better as the years go by; the French say the vines need to be 15-20 years old to really hit their prime and they should know!

Texas Hill Country Wineries

Posted on December 1, 2015 by Dave Jefferson

While I have been visiting South Central Texas regularly (some 35 years now), my personal experience with the “Texas Wine Country” has been quite limited. San Antonio friends have told me since 1980 that wine grapes were being grown out in the Lubbock desert area, but their early bottled wine efforts I tasted were not very impressive. (Mediocre, would almost be too kind…) But in the last 10-15 years, evidently, things had started to improve a bit, and I visited two TX wineries west of Austin around then. Much better wine, yet nothing to scare us NorCal grape growers.

Recently, however, things have changed quite a bit, all for the better. A friend from Austin, Alissa Leehner, the noted SAHMilier blogger, and some favorable newspaper reviews whetted my curiosity: have Texans really started to make some wine worth drinking, and even start buying? Then I heard that a goodly number of wineries in the Texas Hill County (W/SW of Austin and N/NW of San Antonio) were producing some decent Viogniers, a white grape originally from the Rhone river valley area of France. The Rhone, in SW France, is generally a much warmer grape growing area than Bordeaux or Burgundy; aahah, the Texans were finally catching on, and planting grapes from that region, as well as varieties from Spain and Italy, in general also warmer weather grape regions. Since our South African vineyard, Silkbush, while 93% a red grape producer, has started to grow and produce Viognier, my curiosity increased: we must see for ourselves what was going on in the Lone Star state.

Accordingly, a San Antonio friend who also enjoys wine, but who was not a local winery visitor, and I set out on a November Sunday and generally headed NW on Interstate 10 for Fredericksburg and thence East on Highway 290. While we made an initial stop in Comfort to visit the first cellar (about an hour from San Antonio), most of the wineries we saw were along Hwy 290 and about 1.5 hours from SA. San Antonio is a big convention city, and it is likely tours of the wineries in the area we visited will become increasingly popular. That understood, Austin is perhaps the most efficient “jumping off” point for TX wine touring as the vast bulk of the wineries are within an hour’s drive west of Austin.

The Hill Country has been a popular TX recreational area for many years; there are many small ranches accommodating visitors, lots of upscale homes and restaurants, and it is a generally very attractive area visit. The driving distances are comparable to those of Napa and Sonoma from San Francisco, so as more Texans start drinking better wine, and want to learn more about their home state’s wine efforts, wine touring year round will increase markedly.

There are some constraints, however, which need to be addressed straight off. First, the reportedly 46 TX Hill Country wineries are strewn about in a very large area; we heard there are at least 50% more venues with applications into the State. (There are over 350 TX wineries over the very large state.) Visiting a representative number in any “sub area” of the Hill Country is going to take the better part of a week, so careful pre-planning of your visit(s) is mandatory. The Texas Hill Country Wineries Guide & Map we picked up along the way was very helpful, but directing prospective visitors to first visit www.TexasWineTrail.com will assist in planning. Trying to visit more than four cellars per day is probably undoable for most, and even hitting four can make it a bit of a drill. If the driving distances between stops is very long, a lot of the fun of the adventure starts to go out of the outing.

Secondly, many TX wineries now require appointments and a $15 tasting fee; these are arranged in advance on relatively sophisticated websites. This is somewhat a positive as it will keep the tasting rooms from being overcrowded and provide for a better visitor experience. (We speak from personal experience in NorCal, where tasting rooms often are overcrowded on summer and fall weekends, and tasting charges are often much higher, especially in Napa.)

Thirdly, you are not going to see many acres of vineyards as you do in most other wine growing areas of the US and the rest of the world. Most of the over 9,000 acres of TX vineyards are still located south of Lubbock, or some five hours west. The growing conditions in near desert conditions, with chilly nights and warm days, and low risk of grape pests, means the best grapes will largely be too far away to visit. Some vineyards are planted in the Hill Country, but reportedly most of these vines are frankly intended to serve as simply amenities for their winery tasting rooms.

Nevertheless, neither driving distances nor lack of vineyards is a fatal flaw, but wine tourists should be aware of this in advance. In a sense, this sort of reminded me of our visit to Mendoza, Argentina, in 2008. I had researched about a dozen winery websites in advance, contacted them all via email, and had been warmly invited to visit by almost all of them. On the websites, I had noticed mainly photos of stylish, relatively new wineries, and then photos of the impressive, ever present Andes Mountains in the distance. However, there were relatively few shots of vineyards and surrounding area shots, which are rather standard for the 1,000 of so wineries in Napa and Sonoma. When we got there, there were vineyards adjacent to the wineries, but when they ended, it was almost all DESERT! Water comes in canals from melting glaciers in the Andes, but it is all carefully measured, and not in any abundance. The TX Hill Country is far prettier than most of the grape growing areas of Greater Mendoza, but visually neither area is as stunning as the Napa Valley, Champagne, or the Winelands of South Africa.

That understood, Texas wineries are fun to visit; I will continue to return with friends for enjoyable days on future TX trips. More significantly, like wine tasting facilities everywhere, they are doing an important role in educating Texans and others about wine, especially the more exotic varieties, teaching wine/food pairings, and generally “demystifying” wine drinking. In general, this will sell more TX wine and create more informed, enthusiastic consumers for wines from elsewhere.

Due to the length of the foregoing introduction to visiting TX wineries, we will discuss TX Viognier in a separate blog posting.

High Touch Wine Sales in South Africa

Posted on June 3, 2015 by Dave Jefferson

There are three principal wine drinking areas/provinces with significant populations in South Africa: Western Cape (Greater Cape Town environs), Gauteng (Johannesburg/Pretoria), and KwaZulu Natal/KZN (Durban/Pietermaritzburg environs). Since virtually all of the some 600 wineries are located in the Cape, if a winery wants to establish a new brand in the country, it needs to have a sales presence in the other two major regions as well. Further, while Black South Africans are chiefly beer and brandy drinkers, a growing Black middle class (the most successful oft referred to as “Black Diamonds”) in these areas is starting to buy and enjoy wine.

Soweto

After 1886, as you may know, Black South Africans had been drawn to work on the gold mines that were established on the outskirts of Johannesburg and most tribes were housed in separate areas. In 1963, the name Soweto (South Western Townships) was officially adopted for the sprawling township incorporated in 2002 into the Jo’berg city limits. It has been estimated that 40% of Johannesburg’s residents live in Soweto, approximately 1.3 million people. In Soweto, there is a famous Memorial to the founding of the ANC (African National Congress) which is the political party of the late Nelson Mandela and has been the dominant party of the country since 1994.

Two years ago, I spent a day in Soweto as a guest of one of the four founders of the Soweto Wine Club to learn more about the area’s potential. Sipho Thomo was my guide and he opened my eyes to a very large, proud, well kept, and increasingly cohesive community. While all eleven of the country’s official languages are spoken in Soweto, historically the tribes did not get along. But since English has become the predominant language for all in the past few decades, a far greater degree of homogenization has occurred and English is the language of the wine trade. There are a number of fine wine shops with good selections in Soweto, chiefly for wineries who have taken the time to call upon them. (We visited one called Morara Emporium, owned by Mnikelo, the co-founder of the Soweto Wine Festival.) There are a few restaurants who carry superior wines and who periodically sponsor wine tastings, (such as Wandi’s Place, with it jovial proprietor in the pink sweater below,) and this year the 11th Annual Soweto Wine Festival will be held.

Clearly, wine drinking in Soweto is established but is still in its early days. Soweto represents a good potential market for SILKBUSH wines once we have a Gauteng distributor with people dedicated on a continuing basis to service the area. The Soweto Wine Club may yet prove to be our entry point to that vibrant community.

Gauteng

SILKBUSH has only had a direct sales rep in Gauteng for a few years and Anton has flown there for some of wine shows. We just started selling our wine in KZN this last year and nobody from SILKBUSH had yet made a physical appearance in Natal.

Accordingly, I decided that the first week of my March 2015 trip to the Beloved Country would be to these areas with our two sales ladies I had yet to meet.

Our representative for the Gauteng area is Judith Lee, who has represented several RSA wineries for many years. I spent two days with this delightful woman; arriving on a Sunday, our timing was awkward, but we were very successful with a large Portuguese restaurant that had just put us on the menu. Because a bottle never sells itself, it is very helpful when restaurant owners and service staff can put a face with a product and hear the vineyard’s story directly. With the key people, we often offer a couple of free nights at the Kingsbury Cottage; whether they will make it down to see SILKBUSH or not, the offer of hospitality is always appreciated.

We also did an evening tasting as a well- at an established wine club in Pretoria where we and the wines were very well received. Incidentally, one of the pleasant surprises of travel is seeing new and creative art in the least expected places. Here are a few photos from our wine travels- one is of a “pop top” emulation salt and pepper setting at a trendy RSA restaurant, and two are striking metal sculptures at an outside shopping center.

KwaZulu Natal (KZN)

For all the years I have been coming to South Africa, I had returned to Durbin only once since my initial visit in 1994. The whole area is undergoing a great deal of change and growth including building a new airport approximately 35 km (22 mi) north of the city, something that virtually never happens in major urban areas of the world! King Shaka International Airport (KSIA) opened its doors to passengers in May of 2010, just over a month before the start of the 2010 FIFA World Cup. It evidently had been in the planning stages since the mid 1970’s, with construction beginning in 1973, but then things slowed down. While 8 international air carriers now serve KSIA, at present well over 90% of its traffic is still domestic. However, they are now ready for the largest jets from anywhere.

Much of KZN is still developed to sugar cane fields, and banana plantations, and benefits from strong on-shore winds from the warm sea. Accordingly, due to the recreational/agricultural ambiance, there is extensive “second home” and retirement housing being constructed; also many roads are being widened and more elegant living, including wine consumption, is increasing. Little Mozambique, a humble eatery in a small retail center, and the luxurious Prince’s Grant Golf Club, well north of Durban on the Indian Ocean, are both now featuring SILKBUSH wines due to the efforts of Suzanne Foster Aherin, our Gauteng sales representative, who I got to work with on this trip.

Suzanne had done all sorts of high level corporate work in prior years, in both Jo’berg and Cape Town. In more recent times, however, she was living in Gauteng and doing some wine promotions with her good friend, Judith Lee. Following her new husband who had taken a job as a plant manager in a small town in KZN, in 2014 Suzanne found herself with time on her hands and wanting to get back into wine. Tah Dah! She is now doing a bang up job for us with restaurants, wine shops, golf country clubs, and anywhere else people want higher quality wine for a reasonable price. She and I did an invitational wine tasting at a hotel where we are now on the menu, and then drove around together for three days. Suzanne is lots of fun, very talented and well organized, and has a very good wine palate. It was clear her retail customers really respect and love her.

Prince's Grant Golf Club — Prince’s Grant Golf Club

We entitled this posting as “High Touch” wine sales in South Africa for a reason: selling wine anywhere in the world is a “personal relationship” (High Touch) effort, at least for the first sale. The quality of the wine, and the selling price, clearly are the largest factors in obtaining on-going sales, but to build brands with consumer loyalty requires good marketing people and ongoing contact efforts. We are pleased that many enjoy our Silkbush Mountain Vineyards website, our Blog postings, and reading current reviews of subsequent vintages on the Internet. Certainly we will continue with these High Tech marketing efforts, but the High Touch of good personal sales relationships will never decline in importance… be it in Africa or anywhere else.

Welcome to the new "LA"!

Posted on August 8, 2014 by Dave Jefferson

At the end of July, I found myself in the Greater Mobile Bay area, aka “LA” or “Lower Alabama,” to help our new distributor, Stephen Clark, introduce locally our Silkbush Mountain Vineyard brand wines. We called on 10 accounts over two days, had a great reception to the Silkbush wines, and look forward to having sustained sales of South African wine in the new “LA”. But that’s not the reason for this Blog posting. The greater Mobile Bay really is just great; I was highly impressed!

Contrary to the stereotype of the deep Old South, the Mobile Alabama area has significantly gentrified and become a very desirable place to visit and/or live. Downtown Mobile has fascinating restaurants, upscale wine bars, clean streets, and a vibrant economy. While Mobile’s population is about 200,000, a 60 mile radius picks up over 1 million more people. While the residents are spread out, small towns such as Spanish Fort, Daphne, Fairhope, and Foley on the Eastern Shore are very impressive and are akin to the nicer suburbs of any major US city.

Mobile residents are quite excited that in 2015, Airbus, the European jet aircraft manufacturer, will start production of the A320 series right in Mobile, and will produce at least 50 jets per year. Airbus is investing $600 million and will employ at least 1,000 workers. And, when their supporting cast of companies, (those providing engines, avionics, wiring systems, windows, seats, etc.), open their doors, the Mobile economy will receive a substantial and continuing boost. Also, ever since WWII, there has been a significant local ship-building industry due to a 75’ dredged shipping channel. This also permitted the retired battleship USS Alabama to make Mobile its permanent home and it has become a major tourist attraction. The LA economy is doing well and this should translate into ever-greater wine purchase and enjoyment among other things.

Interesting Wikipedia factoids: Mobile began as the original capital of colonial French Louisiana in 1702. During its first 100 years, Mobile was a colony of France, then Britain, and lastly Spain. Mobile first became a part of the United States of America in 1813, with the annexation of West Florida under President James Madison. As one of the Gulf Coast’s cultural centers, Mobile now has several art museums, a symphony orchestra, a professional opera, a professional ballet company, and a large concentration of historic architecture.

Today, year-round waterfront recreation is a big regional draw. There are many major hotel resorts along the Alabama Riviera and more are underway. Jimmy Buffet’s sister’s restaurant/entertainment complex “Lucy B. Goode” is drawing well; and a 500-acre effort to develop a Country Western entertainment competitor (think “Branson of the South”) is underway in Foley, to be named “Blue Collar Country”. “BCC” Phase I, including two hotels, a restaurant and convention center, and a sports tourism complex, should be open in the Spring of 2015. Because Mobile Bay is quite shallow, perhaps an average of 10 feet, much of the recreational boating is shallow draft power boats rather than deep keeled sail boats. Clearly the Bay has many nifty attractions with more coming every day.

Further, some aspects of traditional Southern recreation were quite evident, and most notably the pictured Bass Pro Shops facility highly visible from westbound I-10. The building was at least four times larger than the Marriott Courtyard where I stayed so it took little encouragement from my local friends to make an initial visit. Every kind of sporting good and apparel was available; the cast of Duck Dynasty would have thought they had died and gone to Redneck Heaven. Additionally, on a few warm summer nights, the residents living around Mobile Bay sometimes enjoy the fruits of a mysterious natural phenomenon called a “Jubilee”, when fish and crabs swarm toward shore and are easily harvested by people wading in the shallows.

Be that as it may, there are already many higher-end wine drinkers around Mobile and more moving to LA every week. They will soon be greeted with SILKBUSH wines at many turns, and I definitely plan on returning annually for Winegrower dinners and a little LA boating….